Release the growth your messaging is holding back
Category North is a positioning, copy, and content agency for SaaS, AI, and B2B services companies that have outgrown how they sound.
Book a consultationTalk to our founder, who leads a lean, all-senior team.
(some of) The results that built Category North
8x
annual sales increase
$600K→$5.4M in the second year with the client.
*A services company client
11,389
new customers in 6 months
At 6x the industry conversion benchmarks.
*A sports industry client
15+
brands now at 7- and 8-figure revenue
Several past 8-figure raises and valuations.
*Across SaaS & B2B services
The gap
You sound “meh.” You’re (probably) not.
You proved market fit and grew the business. It went on for a while, and then the curve flattened — slow enough you almost missed it.
You plateaued for one reason: while your business evolved, your messaging fossilized.
Now, you attract the wrong buyers — and lose the right ones to better-known or lower-priced alternatives.
The clock is ticking. Your options:
Do nothing
↳ Keep losing deals to competitors with inferior products and services
Throw money at it
↳ More lead gen tools, sales reps, ad spend — and a temporary boost at best
Rewrite the words
↳ But without fixing the broken foundations under them, you plateau anyway
Or, you can fix it.
The fix
Out-position your competitors
It starts with refusing the wrong fight.
We find the angle that makes you (and only you) the obvious category choice for your ideal buyers.
We reject borrowed playbooks, frameworks “proven” in a market that no longer exists, and AI strategies that cement you in the competent, forgettable middle.
Instead, we find your true north.
The outcome
Break into your next stage of growth. Finally.
With the foundations in place, we write copy that closes deals and content that makes you the name buyers — and AI — trust most. And then you:
Win bigger deals at higher prices
→ With clear differentiation, you finally escape the commodity trap
Sell more, with less effort
→ Cold leads turn warm, warm get pre-sold. Stop depending on the founder to sell.
Get more from your customers
→ Right-fit clients churn less, buy more, and even introduce you to new ones
Enter new markets and segments
→ Companies that were once out of reach now end up as logos on your website
And sounding “meh”? Gone for good.
One day you’ll catch yourself rereading your own homepage — the deck, the emails, all of it — thinking, “yeah… that’s exactly who we are.” Proud of how your company finally sounds.
How Houston&Ko went from solopreneur clients to corporate ones
“With Stefan’s work, we suddenly had the credibility to move upmarket and approach larger companies.”
- ✓ 200+ clients since
- ✓ From small-shop clients to corporate organizations
- ✓ Messaging that held through the expansion
Why us
Senior expertise that big agencies reserve
for their showcase accounts
Category North is a B2B messaging studio led by Stefan Radojcic, who’s spent the last 11 years fixing positioning and conversions for companies from LA to Singapore.
We’re leaner than the full-service agencies you’re comparing us to — on purpose. There are no layers between you and the strategic depth you hire for.
Full-service marketing agencies vs. Category North
| Typical generalist agencies (broader marketing capabilities) | Category North (B2B positioning and copy only) | |
|---|---|---|
| Senior talent | Sell you on top talent, but often hand you to juniors and account managers. | Have Stefan working on your positioning and key copy assets, backed by an all-senior team. |
| Depth of the work | Recycle frameworks and strategies, lean on AI to speed up thinking, and ship heavily templatized content. | Start with deep research and a custom strategy, relying on our Six Refusals. Use AI only for (parts of) downstream work. |
| Honest pushback | Rarely challenge briefs before executing them. Either too scared to lose you or just too passive. | Push back on unvalidated assumptions harder than a toddler pushes back on bedtime. |
| Cost vs. return | Spend 3 months on a $32K, 47-page deck of generic GTM strategy. Then drift off their own roadmap while billing needlessly bloated retainers. | Get positioning + every major copy asset done in 3 months. For less, since we have no overhead. Then write only the content that drives authority and inbound. |
| Capabilities & fit | Might help with anything from PR to influencer marketing to paid ads management. Work across most B2B and B2C industries. | Fix your messaging, for good. Work with SaaS, AI, and B2B services that still sound like the teams they were years ago. |
Our work
What copy looks like,
when you nail positioning first
B2B positioning & copy plans
More deals now + more leads every month
Our goal is simple: turn the traction you've already earned into faster revenue growth — and help you earn far more than you invest in working with us.
Reposition
Rebuilds the assets losing you the most deals
From 5,990 USD
1-2 months
- ✓ Strategic discovery & positioning audit
- ✓ Full messaging foundations (positioning & UVP, elevator pitch, ICP, competitor analysis, …)
- ✓ One flagship copy bundle: website refresh, landing page, or pitch deck — each with email sequence + LinkedIn posts
- ✓ SEO & GEO strategy + blogs
- ✓ GTM consultancy calls
Accelerate
Ships everything your buyers need to say “yes”
From 14,490 USD
≈3 months
- Reposition + much more:
- ✓ Website copy overhaul
- ✓ Nurture & sales email sequences
- ✓ Pitch deck
- ✓ One-pager + press release + social posts
- ✓ 8x blogs instead of 4x
- ✓ 4x GTM consultancy calls instead of 2x
“I need something else”
Right-sizes the plan for your exact needs
Custom scope and price
- Who’s it for:
- ✓ Companies that fit our model, with proven foundations
- ✓ With limited time or specific, custom needs
After the foundational work, we offer optional retainers starting from $3,490/month to keep pre-sold leads arriving month after month.
Want to test-drive our expertise?
If you’re a naturally skeptical person (nothing wrong with that!), need a very quick win, or don’t have the time to start with a full plan now, you can book our Diagnostics + Tune-Up for $1,190. What you get:
- ✓ B2B positioning & messaging audit
- ✓ Messaging gap report with actionable guidance
- ✓ Copy tune-up of your homepage, landing page, OR slide deck
- ✓ A strategic walkthrough call with our founder, Stefan Radojcic
Only 3 slots available per month.
What clients say
We found their north star.
They left us ⭐⭐⭐⭐⭐. A fair exchange.
Let’s talk growth
Take back the deals you’ve been donating to competitors
We run a few engagements at a time and are booked weeks (sometimes months) in advance. The sooner you book a call, the sooner we figure out whether we’re a fit. If we’re not, we’ll say so — a bad-fit engagement just wastes everybody’s time.
Book a consultationIdentify the messaging gap holding you back, whether you hire us or not.