Book a free consultation

We should talk if:

  • → Your messaging hasn’t changed in years (but your company has)
  • → Selling takes too much time, money, and leadership attention
  • → You keep losing deals to better-known or lower-priced competitors

Prefer email?

Reach our founder directly at stefan@categorynorth.com. He typically responds within one business day.

Choose a date that works for you

(some of) The results that built Category North

8x

annual sales increase

$600K→$5.4M in the second year with the client.

*A services company client

11,389

new customers in 6 months

At 6x the industry conversion benchmarks.

*A sports industry client

15+

brands now at 7- and 8-figure revenue

Several past 8-figure raises and valuations.

*Across SaaS & B2B services

What clients say

We found their north star.
They left us ⭐⭐⭐⭐⭐. A fair exchange.

“Not generic marketing fluff”

“Hand Stefan a complex product, a set of personas, and a brief. He’ll come back with copy that sounds like your company — not generic marketing fluff. We’ve run dozens of deliverables across three clients, and the quality stays steady. That’s rare.”
— Adam Cleveland, Founder & CEO, Attractful

“The ROI is in the thousands of percent”

“Stefan is a marketing and branding wizard with an uncanny ability to dive in and truly help a business position itself in the marketplace. The ROI on our engagement is in the thousands of percent.”
— Michael Tomaino, CEO, Landcrafters

“So precise it helps me better understand my own thoughts”

“All I have to do is explain vaguely what the effect I’m trying to achieve is, and Stefan comes back with messaging so precise it helps me better understand my own thoughts. I use him for everything that requires irreproachable quality.”
— David Baumann, Founder, Optima Quanta

“They get into what you’re trying to do”

“The communication was easy, raw, honest, professional — and fun. They genuinely get into what you're trying to do. And honestly, the results were exactly what I expected: really good. That’s why we keep reusing everything they produced”.
— Evyatar Bukai, Founder & CEO, Grovero

FAQ

What you asked (or were too polite to ask)
about our consultation

“Is this call a sales pitch in disguise?”+

No, Stefan is allergic to sales calls :) You’ll chat for a couple of minutes, then focus the next 30 on your positioning and messaging — where the gaps are, what you’re doing right and wrong, and what we’d actually do about it. The rest is reserved for Q&A. If we’re a fit, we’ll say so. If we’re not, we’ll say that too.

“What actually happens on the 45-minute call?”+

You and Stefan dig into the specifics — your company, goals, buyers — and identify the biggest messaging blockers. You get an honest take on how we’d fix your B2B positioning and copy, plus an idea of what outcomes are realistic. You don’t have to sit through a 47-page presentation about us. You can find all the info here, or just ask.

“Do I need to prepare or bring anything?”+

Just show up. Share the initial context when you book a call, or after we confirm it. If you want to share more information before the call, please do. But even if you don’t, we do thorough research when we start working together. Nothing gets overlooked. And remember, the more openly we talk about your situation, the more you get out of the call.

“Who will I be talking to?”+

Stefan, the founder of our B2B positioning, copywriting, and content agency. The same person you’ll work and communicate with throughout the engagement. You can also reach him directly at stefan@categorynorth.com or contact him on LinkedIn.