Reposition. Accelerate.
And watch growth snowball.
Positioning, copy, and content plans for SaaS, AI, and B2B services teams. From a sharper position to high-performing copy — and content that keeps compounding.
(some of) The results that built Category North
8x
annual sales increase
$600K→$5.4M in the second year with the client.
*A services company client
11,389
new customers in 6 months
At 6x the industry conversion benchmarks.
*A sports industry client
15+
brands now at 7- and 8-figure revenue
Several past 8-figure raises and valuations.
*Across SaaS & B2B services
B2B positioning & copywriting plans
Chart your revenue growth
First, we fix your messaging foundations. Next, we build the key marketing assets — so your prospects understand the fit in one read, run out of objections fast, and see exactly why you’re the answer.
Each plan includes:
Discovery
- ✓ Positioning & messaging audit
- ✓ Stakeholder interviews
- ✓ 1-2 strategy sessions
Messaging foundations
- ✓ Elevator pitch
- ✓ Positioning & UVP
- ✓ Competitor analysis
- ✓ Differentiation points
- ✓ Ideal customer profiles
- ✓ Objection removal library
- ✓ Brand personality update
- ✓ Guidance for your AI tools, sales reps, marketers
Reposition
Rebuilds the assets losing you the most deals
From 5,990 USD
1-2 months
Copy options
- ✓ Website copy overhaul (5 core pages) + email sequence + 15x LinkedIn posts
- or
- ✓ Landing page copy + email sequence + press release + 15x LinkedIn posts
- or
- ✓ Pitch deck + email sequence + 15x LinkedIn posts
Content
- ✓ SEO & GEO strategy
- ✓ 4x 1,000-word blogs
GTM consultancy
- ✓ 2x strategy calls
Accelerate
Ships everything your buyers need to say “yes”
From 14,490 USD
≈3 months
Copy
- ✓ Website copy overhaul (up to 10 pages)
- ✓ Nurture email sequence
- ✓ Sales email sequence
- ✓ Pitch deck
- ✓ One-pager
- ✓ Press release
- ✓ 15x LinkedIn posts
Content
- ✓ SEO & GEO strategy
- ✓ 8x 1,000-word blogs
GTM consultancy
- ✓ 4x strategy calls
“I need something else”
Right-sizes the plan for your exact needs
Custom scope and price
Who’s it for:
- → Companies that fit our model, with proven foundations
- → With limited time or specific, custom needs
Requirements
- → Must be a tech, SaaS, AI, or B2B services company
- → If your messaging foundations are solid, we don’t touch them. If not, we fix them first.
*Full advance payment earns a 10% discount.
What if you disagree with our strategic direction?
It hasn’t happened yet — but if you don’t like our strategic guidance during Discovery, just say the word. We refund you in full, and everything we’ve produced so far is yours to keep.
The above prices are valid for projects booked in 2026.
Monthly B2B content plans
Get new, pre-sold inbound demand
Once we’ve unstuck your growth, these monthly plans keep compounding it — ranking you higher in Google and AI search, building brand authority, and decreasing customer acquisition costs.
Snowball
Grow inbound and brand authority
Scope and price depend on your needs
- ✓ SEO/GEO-optimized blogs
- ✓ Case studies (+ emails + social posts)
- ✓ LinkedIn post bundles
- ✓ GTM strategy calls
Want to test-drive our expertise?
If you’re a naturally skeptical person (nothing wrong with that!), need a very quick win, or don’t have the time to start with a full plan now, you can book our Diagnostics + Tune-Up for $1,190. What you get:
- ✓ B2B positioning & messaging audit
- ✓ Messaging gap report with actionable guidance
- ✓ Copy tune-up of your homepage, landing page, OR slide deck
- ✓ A strategic walkthrough call with our founder, Stefan Radojcic
Only 3 slots available per month.
What clients say
We found their north star.
They left us ⭐⭐⭐⭐⭐. A fair exchange.
Let’s talk growth
Win more deals without buying more leads or cutting prices
We run a few engagements at a time and are booked weeks (sometimes months) in advance. The sooner you book a call, the sooner we figure out whether we’re a fit. If we’re not, we’ll say so — a bad-fit engagement just wastes everybody’s time.
Book a consultationIdentify the messaging gap holding you back, whether you hire us or not.
FAQ
What you asked (or were too polite to ask)
about our pricing
“How much does an engagement with Category North typically cost?”+
Depending on your exact growth needs and budget, our B2B positioning and copy plans range from 5,990 USD to 14,490 USD and up. Each plan includes deep research and strategy, and the difference comes down to the breadth of the messaging assets. After the main engagement, we offer optional monthly content and GTM consultancy Snowball plans, scope and price reflecting your needs. If you have custom needs, reach out for a custom quote.
“Why are you more expensive / less expensive than [alternative]?”+
A freelancer might ask 1,000 USD for your messaging overhaul project, and only rewrite copy on the broken foundations. A big-name positioning consultancy might ask $200K+, and stop at the strategy work. A generalist agency might ask 3-6x what we do, and fail to deliver our depth. We keep the prices low(ish) by having zero overhead, keeping the team small, and working with just a few clients at a time. See what that gets you.
“Can I start small to confirm the fit before committing to a bigger budget?”+
Yes, our 1,190 USD Diagnostics + Tune-Up is built for teams that face tight deadlines or want to test fit. You get a full B2B positioning and messaging audit, a gap report you can act on with or without us, a rewrite of one key copywriting asset (your homepage, landing page, or pitch deck), and a strategy call with our founder. We only have three slots per month for this plan, so book a call if you’re considering it.
“Do you lock clients into retainers that are hard to get out of?”+
Nope! The main positioning and copywriting engagement is a one-time project, with fixed scope, fixed price, and a clear end date. If you want ongoing content, copy, and strategic advice after, there are monthly plans from $3,490 — but you can cancel those with just two weeks’ notice.
“Can I hire you for just one project, like a B2B website copy overhaul?”+
Sometimes, but only if your positioning is solid and you can prove it by sharing it. If it’s not, we explain what needs to be fixed first, and why. Sharp copy on weak positioning might sound cool, but it still underperforms. Luckily, a call with our founder is usually enough to figure out whether your positioning and messaging are built on solid foundations.
“How does payment work, and is there a discount for paying upfront?”+
We tend to be booked weeks in advance, so your slot isn’t held until you accept the proposal and complete the payment. Smaller projects: paid in full. Standard: 50% upfront. Larger projects: 30% upfront. We offer a 10% discount if you pay the full Reposition or Accelerate plans in advance (also applies to custom projects valued over 5,000 USD). The same discount applies if you prepay three or more months of a monthly Snowball plan.