“Growth” is such a vague promise. Not with us.
See the case studies and examples of our positioning, copy, and content work for SaaS, AI, and B2B services teams — and what their founders said about us.
(some of) The results that built Category North
8x
annual sales increase
$600K→$5.4M in the second year with the client.
*A services company client
11,389
new customers in 6 months
At 6x the industry conversion benchmarks.
*A sports industry client
15+
brands now at 7- and 8-figure revenue
Several past 8-figure raises and valuations.
*Across SaaS & B2B services
Case studies & walkthroughs
The invisible half of the work
Here’s what happens when you refuse the wrong fight and the generic persona.
We diagnose your category and decide whether to compete inside it, reframe it, or invent a new one. Then, for each asset, we work out who’s reading and where they are in the decision — and write to them.
How Houston&Ko went from solopreneur clients to corporate ones
“With Stefan’s work, we suddenly had the credibility to move upmarket and approach larger companies.”
- ✓ 200+ clients since
- ✓ From small-shop clients to corporate organizations
- ✓ Messaging that held through the expansion
How we positioned a pre-launch SaaS to compete against Buffer and Hootsuite
- → Client with zero proof, zero users, entering a commoditized market
- → Giants owned search results, ad space, and buyers’ awareness
- → All obvious positioning angles and segments were already claimed
Out-positioning competitors for clients across industries
Even though Category North began in 2026, the people behind it accelerated growth for B2B companies across 20+ industries (so far).
Copywriting portfolio
The visible half of the work
Here’s how it looks when you refuse the empty filler and the default voice.
Every word earns its place, written the way your audience talks, rather than how your founder, product team, or the rest of the industry talks.
What clients say
We found their north star.
They left us ⭐⭐⭐⭐⭐. A fair exchange.
Let’s talk growth
Enough about others.
Want to see what we can do for you?
We run a few engagements at a time and are booked weeks (sometimes months) in advance. The sooner you book a call, the sooner we figure out whether we’re a fit. If we’re not, we’ll say so — a bad-fit engagement just wastes everybody’s time.
Book a consultationIdentify the messaging gap holding you back, whether you hire us or not.
FAQ
What you asked (or were too polite to ask)
about our work
“What results has the team behind Category North delivered?”+
The results behind our agency come from our senior team, led by founder Stefan Radojcic. Among them: a services client’s sales went up 800% ($600K to $5.4M) in the second year with the client; another got 11,389 new customers in just six months; and 15+ SaaS and B2B services companies we worked with grew to 7- and 8-figure revenue. Our SEO/GEO lead drove 250K+ monthly visits with 150% organic growth for another client. There are many more, including repositioning clients to take on bigger competitors and new segments.
“What results can we expect to see beyond the revenue-related ones?”+
Many wins don’t show up as numbers. We repositioned B2B services companies to move upmarket, helped non-AI SaaS companies compete against AI-native products, and gave an AI startup the messaging that gained investor trust and helped secure a funding round. It mostly depends on your situation and needs.
“Do you have B2B positioning and copywriting experience in [XYZ] industry?”+
Very likely. The positioning and copywriting work behind Category North spans 20+ B2B categories. On the SaaS side: martech, agritech, proptech, legaltech, spend management, AI and automation, and more. On the B2B services side: IT, insurance, logistics, marketing, finance, sports, and more. If your exact niche is new to us, that’s rarely a problem — every engagement opens with research, and doesn’t move until we speak your buyer’s language.
“Do you have experience with AI companies specifically, not just SaaS?”+
Yes. We worked on positioning, copy, and content projects for AI automation companies, agentic AI startups, and SaaS businesses with AI capabilities. We positioned one of our SaaS clients whose product relied heavily on AI to compete against Buffer and Hootsuite, even though they had zero customers, no social proof, and a small budget.
“How long does it take to see results after we start?”+
You see the first wins within days — full clarity on your messaging blockers and on how your positioning needs to evolve. Within weeks, you get the new messaging foundations and see it applied to your key copywriting assets. The bigger results — higher conversions, warmer leads, shorter sales cycles, bigger deals, more sales — start showing over the following months.